sara.

role

UX Research & Design, Concept, UI

project length

August 2021 - May 2022

tools

Figma, Procreate, Adobe Photoshop & Illustrator

Prototypes

Mobile

Store Kiosk

WHAT PROBLEM DOES THE COMMUNITY FACE?

Black entrepreneurs face unique hurdles when starting up and running a business due to systemic and structural issues in the United States, which can limit the goals of building and growing their business.

What can we offer?

By captivating and generating ally support, RAISE offers black entrepreneurs a community-based business discovery and loyalty system for their new and existing customers through an entertaining mobile app and in-store kiosk.

Agile UX Timeline

By employing the agile user experience (UX) design process, weekly goals were established before the ten-month RAISE product development began to approach the problems uncovered and offer a usable solution.

Research Scope

12
Literature Reviews
12.5 hours
9
Interviews
9.25 hours
3
Legislative Analysis
4.5 hours
1
Focus Group
4 attendees
1
Site Visit
The Fitting Curve
3
Surveys
321 respondents

Initial research

so, What has worked? What hasn't?
Potential and existing black-business owners experience disproportionate amount of barriers to starting up and keeping their business running successfully even with  "...slightly better income, assets and credit scores than their White counterparts..."

Legislation

Although other laws such as this have been passed to address discrimination minority business owners face, the intended positive effects of such legislation could take years or decades to be fully realized.
so, what are our friends, family, and neighbors doing?

Interviews, focus group, & site visit

One owner said people specifically went to her because her business was black-owned and a potential user mentioned that they think being able to find and go to them is a positive thing.
so, are there more people who feel the same?

survey data

Persona Development

Competitive Analysis

storyboard

WIREFRAMES

HIgh Fidelity Designs

User Flow

Prototypes

Mobile

Store Kiosk