experience

Fordham University
Digital Campus Experience Manager
March 2023 - Present

Led UI refresh for the student success platform, achieving a 192% increase in daily user logins within the first week.
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Perform on-campus research with student users to gather qualitative and quantitative data for product improvement.
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Conduct needs assessments to prioritize feature development for student-focused digital products.
Collaborate with university departments to align student success platform strategies with institutional goals.

Bi-county Scale & Equipment
Freelance UX Designer
July 2022 - December 2022

Designed a business website to improve form submissions and professionalize the brand.

Conducted ethnographic research to optimize site navigation based on top-selling equipment.

Farmingdale State College
‍UX Research Associate
June 2022 - July 2022

Led a team of student research assistants from Farmingdale State College and Edinburgh Napier University, UK, during a workshop to investigate the role of mixed reality solutions for minor league baseball fans.
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Managed three UX research and design teams to create an evaluation strategy to uncover key fan-experience problems.
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Designed and prototyped solutions utilizing the collected qualitative and quantitative data from on-site interviews, surveys, task-walkthroughs, and observations.

David Rosenfeld Magic & Mentalism
UX Research Consultant & Brand Manager
September 2020 - May 2022

Strategized with a web design agency to launch a new business website, leading to a significant increase in gig requests for the business owner through Google searches.

Conducted client research through interviews and post-performance observations to inform brand strategy and user experience design.

Verizon
Customer Service Associate
April 2009 - June 2020

Took on management roles as needed, providing training and peer support.
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Consulted and empathized with customers to tailor Fios service offerings to their specific needs.